Alter Ego

Hydrating Gel for Blow Drying

SKU: HBDHG150
GTIN: 8008277324173
Waist: 150ml

Full description

Give your hair definition and hydration with the Alter Ego Italy Hasty Too hydro gel for blow-drying.

  • Offers medium hold.
  • Gives your hair elasticity, definition, and hydration so your hairstyle lasts longer.
  • Ideal for letting your hair air dry and achieve a more natural finish.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.