Alter Ego

Urban Proof Cream 1000ml

SKU: AE1009476

Full description

MOISTURIZING AND ANTI-POLLUTION ACTION for hair and body.

BENEFITS Its soft texture, enriched with a precious blend of nourishing oils, sesame oil, and argan oil, is ideal both as a nourishing conditioner for hair and as an emollient cream for the body. Formulated with Urban Shield technology, it creates a barrier that protects the skin and hair from external pollutants.

CONTAINS Argan oil: rich in vitamin E and omega-3 fatty acids. It revitalizes, strengthens, and hydrates. Sesame oil: deeply hydrates and nourishes for skin as soft as velvet and shiny, resilient hair. FREE FROM Sulfates, parabens, artificial colorants.

HOW TO USE Apply to hair and body, massaging gently. Do not rinse.


About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.