Pure Light Blue Dust
Pure Light Blue Dust

Alter Ego

Pure Light Blue Dust

SKU: BBPLBP500
GTIN: 8008277320359
Size: 500g
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Full description

  • Suitable for all lightening methods and makeup removal
  • Counters unwanted yellow tones
  • Easy to blend with the Coactivator Cream
  • Lightens hair up to 7 shades

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Hue
Alter Ego
Techno Fruit Hue
Quick Color 10
Alter Ego
Quick Color 10
Coactivator Cream
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Alter Ego
Coactivator Cream
Techno Fruit Color (lightening)
Alter Ego
Techno Fruit Color (lightening)
Pure & Pastel Dye
Alter Ego
Pure & Pastel Dye
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
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Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Passion Color Veil
Alter Ego
Passion Color Veil
Hi-T Security
Alter Ego
Hi-T Security
Techno Fruit Enhancer
Alter Ego
Techno Fruit Enhancer
Pure Diamond Lift
Alter Ego
Pure Diamond Lift
Passion Color Mask (New)
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Alter Ego
Passion Color Mask (New)

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.