Pure Light Cream

Alter Ego

Pure Light Cream

SKU: BBPLC500
GTIN: 8008277320953
Size: 500g
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Full description

It is a product very similar to the super lightener, but slightly more basic and free of coloring pigments

  • It is particularly suitable for creating partial lightening effects on lengths already treated with a cosmetic dye
  • Excellent makeup remover product for lengths weighed down by slight pigment overloads
  • Lightens hair up to 3 levels, creating a color base that may not require a Toner/shade
  • Due to its particular alkalinity, it should not be applied to the skin 
  • The maximum application time is 50 minutes

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.