Alter Ego

Keep It Glossy Repair Shampoo

SKU: AE1088207
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Full description

Preparing shampoo for in-salon services such as KEEP IT GLOSSY, SHAPEGO and PLASMANTE.

It prepares the hair for the specific treatment by removing impurities from the scalp and lengths. Enriched with a blend of amino acids and  plant-based proteins, it leaves hair nourished and smooth. 

pH 7.5 

90% ingredients

of natural origin

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.