Moisturizing Shampoo

Alter Ego

Moisturizing Shampoo

SKU: AEHS100
GTIN: 8008277320878
Size: 100ml
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Full description

Gentle cleansing action Shampoo for dehydrated hair, both natural and treated.

  • Can be used frequently
  • Ultra-lightweight silicone formula
  • Preserves the moisture balance of the hair fiber
  • It leaves hair shiny and soft, with a long-lasting anti-static effect
  • 99% of ingredients of natural origin

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.