Alter Ego

Urban Proof Shampoo

SKU: AEUPSC250
Waist: 250ml

Full description

Urban Proof shampoo is a detoxifying and purifying carbon shampoo, designed to counteract urban environmental pollutants such as heavy metals and fine dust that come into contact with our hair every day, settling on the fiber. It acts as a purifier, absorbing impurities, excess sebum, and smog like a magnet.

  • Ideal for all hair types, especially stressed and impure hair
  • Detoxifying and anti-pollution action
  • Black creamy texture
  • Cleanses and purifies deeply
  • Urban Shield Technology
  • With 100% natural bamboo charcoal
  • Absorbs impurities like a "magnet"

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.