The Pure Toner No Lift are a true breakthrough in the salon.
Unique creations
Provide a balanced toning effect on naturally fair, bleached, or lightened hair.
Neutralize unwanted warm tones.
Enhance the brightness of the colour.
About the brand
Alter Ego
The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.
