Pure-HI-LITE

Alter Ego

Pure-HI-LITE

SKU: BBPHL150
GTIN: 8008277320564
Waist: 150ml
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Full description

It is a lightening cream for colored hair, ideal for use on levels 4 >> 8-Lightens colored hair up to 3 levels while fully respecting the hair structure.

  • Controlled and gradual lightening up to 3 levels
  • Customizes colors with interesting multidimensional lightening effects without having to bleach or tone.
  • Progressive and controlled lightening action
  • Allows more versatile management of technical services in the salon

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
Alter Ego
Techno Fruit Color
Quick Color 10
Alter Ego
Quick Color 10
Coactivator Cream
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Alter Ego
Coactivator Cream
Techno Fruit Color (lightening)
Alter Ego
Techno Fruit Color (lightening)
Pure & Pastel Dye
Alter Ego
Pure & Pastel Dye
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
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Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Passion Color Veil
Alter Ego
Passion Color Veil
Hi-T Security
Alter Ego
Hi-T Security
Techno Fruit Enhancer
Alter Ego
Techno Fruit Enhancer
Pure Diamond Lift
Alter Ego
Pure Diamond Lift
Passion Color Mask (New)
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Alter Ego
Passion Color Mask (New)

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.