Pure-HI-LITE

Alter Ego

Pure-HI-LITE

Size: 150ml
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Full Description

It is a lightening cream for colored hair, ideal for use on levels of 4 >> 8-Lightens colored hair up to 3 levels while fully respecting the structure of the hair.

  • Controlled and gradual lightening up to 3 levels
  • Customizes colors with exciting multi-dimensional brightening effects without having to bleach or shade.
  • Progressive and controlled lightening action
  • Allows more versatile management of technical services in salons
Pure-HI-LITE
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Size: 150ml
  • 150ml

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
Alter Ego
Techno Fruit Color
Fast Color 10
Alter Ego
Fast Color 10
Coactivator Cream
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Alter Ego
Coactivator Cream
Techno Fruit Color (brightening)
Alter Ego
Techno Fruit Color (brightening)
Pure & Pastel Toner
Alter Ego
Pure & Pastel Toner
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
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Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Passion Color Mask
Alter Ego
Passion Color Mask
Hi-T Security
Alter Ego
Hi-T Security
Techno Fruit Booster
Alter Ego
Techno Fruit Booster
Pure Diamond Lift
Alter Ego
Pure Diamond Lift
Ultra 9 Lightener
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Alter Ego
Ultra 9 Lightener

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.