Blond Hair Shampoo Maintain
Blond Hair Shampoo Maintain

Alter Ego

Blond Hair Shampoo Maintain

SKU: BESBM300
GTIN: 8008277321127
Waist: 300ml
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Full description

Brightening anti-yellowing shampoo for frequent use. Ideal for caring for bleached, lightened, white blonde, and grey hair.

  • Moisturizing
  • Leaves hair silky and radiant
  • Gently neutralizes unwanted yellow tones

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.