Urban Proof Cream

Alter Ego

Urban Proof Cream

SKU: AEUPC200
Waist: 200ml
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Full description

Urban Proof Cream is a scented lotion designed as a leave-in moisturizing conditioner for hair and as a softening cream for the body.

  • It protects against exposure to city life, countering the harm from external agents such as smog, pollution, and fine dust.
  • It leaves hair extremely soft and untangled thanks to its moisturizing effect.
  • Used on the skin, it provides immediate moisture and softness, as well as a pleasant scent that stays with you all day.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.