Filling Shampoo
Filling Shampoo

Alter Ego

Filling Shampoo

SKU: AEFS100
GTIN: 8008277324548
Waist: 100ml
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Full description

Plumping shampoo for hair that may appear particularly flat, lifeless, and lacking tone.

  • Ideal for all hair types 
  • Plumping Effect
  • Anti-aging action
  • Hair Filler Complex Technology
  • Hydrates, illuminates, and plumps hair from within

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
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Techno Fruit Color
Quick Color 10
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Quick Color 10
Coactivator Cream
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Coactivator Cream
Techno Fruit Color (lightening)
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Techno Fruit Color (lightening)
Pure & Pastel Dye
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Pure & Pastel Dye
My Color
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My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
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Chromego Silver Maintain - Anti-Yellowing Shampoo
Passion Color Veil
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Passion Color Veil
Hi-T Security
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Hi-T Security
Techno Fruit Enhancer
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Techno Fruit Enhancer
Pure Diamond Lift
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Pure Diamond Lift
Passion Color Mask (New)
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Passion Color Mask (New)

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.