Volume Primer

Alter Ego

Volume Primer

SKU: 8008277041674
Size: 150ml
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Full description

It coats the fiber with a flexible, protective film, leaving hair thicker and healthier. On fine hair, it provides a volumizing effect from root to tip without weighing it down.

  • Used on long hair, its preparatory action helps extend the hold of blowouts
  • The perfect base for all other styling products
  • Distribute 3-5 walnut-sized amounts of the product on towel-dried hair

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
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Alter Ego
Techno Fruit Color
Fast Color 10
Alter Ego
Fast Color 10
Coactivator Cream
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Alter Ego
Coactivator Cream
Techno Fruit Color (lightening)
Alter Ego
Techno Fruit Color (lightening)
Pure & Pastel Toner
Alter Ego
Pure & Pastel Toner
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
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Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Hi-T Security
Alter Ego
Hi-T Security
Passion Color Mask
Alter Ego
Passion Color Mask
Passion Color Mask (New)
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Alter Ego
Passion Color Mask (New)
Techno Fruit Booster
Alter Ego
Techno Fruit Booster
Pure Diamond Lift
Alter Ego
Pure Diamond Lift

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.