Pure & Pastel Toner

Alter Ego

Pure & Pastel Toner

Size: 60ml
Color: White
Login to view prices

Full description

Progressive and balanced lightening action. Neutralizes unwanted warm underlying tones. Delicate formula composed of Inca oil and eco-certified Active Shine. Zero ammonia for excellent scalp comfort and absolute respect for the hair structure.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
Alter Ego
Techno Fruit Color
Fast Color 10
Alter Ego
Fast Color 10
Coactivator Cream
Image alt
Image alt
Image alt
Alter Ego
Coactivator Cream
Techno Fruit Color (brightening)
Alter Ego
Techno Fruit Color (brightening)
Pure & Pastel Toner
Alter Ego
Pure & Pastel Toner
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
Image alt
Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Passion Color Mask
Alter Ego
Passion Color Mask
Hi-T Security
Alter Ego
Hi-T Security
Techno Fruit Booster
Alter Ego
Techno Fruit Booster
Pure Diamond Lift
Alter Ego
Pure Diamond Lift
Ultra 9 Lightener
Image alt
Alter Ego
Ultra 9 Lightener

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.