Rehab Urban Proof Shampoo

Alter Ego

Rehab Urban Proof Shampoo

SKU: AEUPRS250
GTIN: 8008277325316
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Full description

Urban Proof Rehab shampoo is a rebalancing cleansing shampoo suitable for all hair types. It is especially suitable for use after sun exposure. It has a purifying action, deeply hydrates, and removes all residue from the hair.

  • Removes salt, sand, and products from your hair during the summer months
  • The detangling and moisturizing properties of this tropical extract blend make it an ideal product to quench thirsty hair structures.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
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Alter Ego
Techno Fruit Color
Fast Color 10
Alter Ego
Fast Color 10
Coactivator Cream
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Alter Ego
Coactivator Cream
Techno Fruit Color (lightening)
Alter Ego
Techno Fruit Color (lightening)
Pure & Pastel Toner
Alter Ego
Pure & Pastel Toner
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
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Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Hi-T Security
Alter Ego
Hi-T Security
Passion Color Mask
Alter Ego
Passion Color Mask
Passion Color Mask (New)
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Alter Ego
Passion Color Mask (New)
Techno Fruit Booster
Alter Ego
Techno Fruit Booster
Pure Diamond Lift
Alter Ego
Pure Diamond Lift

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.