Alter Ego

Hair Nectar Urban Proof

SKU: AEUPHN30
GTIN: 8008277323572
Size: 30ml

Full description

Urban Proof Hair Nectar is a leave-in blue light protective treatment for mid-lengths and ends that can counteract this damage and protect hair from exposure to digital pollution sources.

  • Blue light protective treatment for mid-lengths and ends
  • Ideal for all hair types
  • Protects against damage caused by exposure to digital pollution
  • Protects against environmental stress factors
  • Controls oxidative stress and irritation, detoxifies hair fibers
  • Leave-in formula
  • With B-Circadin digital anti-pollution technology

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.