Smoothing Balm

Alter Ego

Smoothing Balm

SKU: HSB100
GTIN: 8008277037004
Size: 100ml
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Full description

Anti-frizz and anti-humidity action. Reduces hair frizz. Ensures a perfectly smooth and flat style.

  • Perfect for wavy, frizzy, or curly hair, makes brushing easier for smooth and natural looks without flyaways.
  • Tames, controls, and reduces the volume of frizzy hair, leaving hair shiny, hydrated, and smooth.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.