Alter Ego

Keep it Glossy Color

SKU: AE1046480
nuance: 10/0
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Full description

A new professional coloring experience that does not mask, but reveals.

The demi-permanent oil ritual KEEP IT GLOSSY is designed to illuminate lengths, tone highlights, and revive color with a natural effect.

It glides through the hair like a caress, respecting its structure and base tone while delivering a soft, even, multidimensional result.

A COSMETIC RITUAL OF LIGHT:

it enhances depth, softens contrasts, and transforms every technical service into a true beauty treatment. For colored, natural, or lightened hair that wants to shine without ever looking artificial.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Alter Ego
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Alter Ego
Alter Ego
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Alter Ego
Alter Ego
Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.