My Color

Alter Ego

My Color

SKU: MC1/0
GTIN: 8008277042367
Size: 100ml
Color: 1/0
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Full description

A permanent ammonia-free, PPD-free color with a specific anti-aging action to meet the growing demand for gentle coloring.

  • Covers 100% of gray hair
  • Protects the hair fiber
  • High level of cosmetic quality
  • Beautiful colors, true to the color chart
  • Infinite possibilities for a coloring service
  • Personalized and creative
  • Delicate fragrance
  • Intense and vibrant colors
  • Reliable coloring results
  • High lightening level (up to 4 tones)
  • Maximum customization

 

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Pure Diamond Lift
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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.