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Alter Ego

My Color

My Color

A permanent coloring without ammonia, without PPD, with a specific anti-aging action to satisfy the growing demands for gentle coloring.

  • Covers 100% of white hair
  • Protects the hair fiber
  • High level of cosmeticity
  • Superb colors, true to color
  • Endless possibilities for a coloring service
  • Personalized and creative
  • Delicate fragrance
  • Intense and vibrant colors
  • Reliable coloring results
  • High level of lightening (up to 4 tones)
  • Maximum customization

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