Total Blonde Activator

Alter Ego

Total Blonde Activator

SKU: BBTBA500
GTIN: 8008277320861
Waist: 500ml
Login to view prices

Full description

  • Special cream formula that promotes treating, restructuring, and emollient action 
  • Rich, soft texture easy to blend with Pure Light Cream for total bleaching techniques
  • Stimulated with active cosmetic ingredients for full head bleaching to ensure maximum scalp comfort and full respect for hair structure
  • Paraben-free hyaluronic acid for its filling action
  • Eco-certified Inca oil and the Active Shine complex for their excellent protective and brightening properties.
  • Soft and rich texture easy to blend with Pure Cream light cream
  • Easy and uniform application

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
Alter Ego
Techno Fruit Color
Quick Color 10
Alter Ego
Quick Color 10
Coactivator Cream
Default alternative text
Default alternative text
Default alternative text
Alter Ego
Coactivator Cream
Techno Fruit Color (lightening)
Alter Ego
Techno Fruit Color (lightening)
Pure & Pastel Dye
Alter Ego
Pure & Pastel Dye
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
Default alternative text
Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Passion Color Veil
Alter Ego
Passion Color Veil
Hi-T Security
Alter Ego
Hi-T Security
Techno Fruit Enhancer
Alter Ego
Techno Fruit Enhancer
Pure Diamond Lift
Alter Ego
Pure Diamond Lift
Passion Color Mask (New)
Default alternative text
Default alternative text
Default alternative text
Alter Ego
Passion Color Mask (New)

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.