Alter Ego

CurEgo HydraDay Shampoo

Size: 300ml

Full description

Ideal for all hair types and for frequent use, it preserves the water balance of the hair fiber, cleans gently while restoring shine, hydration and vitality. Its formula cleanses gently and is also suitable for daily use.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.